COLING 2020main31 citations

Ad Lingua: Text Classification Improves Symbolism Prediction in Image Advertisements

Andrey Savchenko, Anton Alekseev, Sejeong Kwon, Elena Tutubalina, Evgeny Myasnikov, Sergey Nikolenko

Abstract

Understanding image advertisements is a challenging task, often requiring non-literal interpretation. We argue that standard image-based predictions are insufficient for symbolism prediction. Following the intuition that texts and images are complementary in advertising, we introduce a multimodal ensemble of a state of the art image-based classifier, a classifier based on an object detection architecture, and a fine-tuned language model applied to texts extracted from ads by OCR. The resulting system establishes a new state of the art in symbolism prediction.

BibTeX
@inproceedings{savchenko-etal-2020-ad,
    title = "Ad Lingua: Text Classification Improves Symbolism Prediction in Image Advertisements",
    author = "Savchenko, Andrey  and
      Alekseev, Anton  and
      Kwon, Sejeong  and
      Tutubalina, Elena  and
      Myasnikov, Evgeny  and
      Nikolenko, Sergey",
    editor = "Scott, Donia  and
      Bel, Nuria  and
      Zong, Chengqing",
    booktitle = "Proceedings of the 28th International Conference on Computational Linguistics",
    month = dec,
    year = "2020",
    address = "Barcelona, Spain (Online)",
    publisher = "International Committee on Computational Linguistics",
    url = "https://aclanthology.org/2020.coling-main.171/",
    doi = "10.18653/v1/2020.coling-main.171",
    pages = "1886--1892"
}