BPID: A Benchmark for Personal Identity Deduplication

Abstract

Data deduplication is a critical task in data management and mining, focused on consolidating duplicate records that refer to the same entity. Personally Identifiable Information (PII) is a critical class of data for deduplication across various industries. Consumer data, stored and generated through various engagement channels, is crucial for marketers, agencies, and publishers. However, a major challenge to PII data deduplication is the lack of open-source benchmark datasets due to stringent privacy concerns, which hinders the research, development, and evaluation of robust solutions.This paper addresses this critical lack of PII deduplication benchmarks by introducing the first open-source, high-quality dataset for this task. We provide two datasets: one with 1,000,000 unlabeled synthetic PII profiles and a subset of 10,000 pairs curated and labeled by trained annotators as matches or non-matches. Our datasets contain synthetic profiles built from publicly available sources that do not represent any real individuals, thus ensuring privacy and ethical compliance. We provide several challenging data variations to evaluate the effectiveness of various deduplication techniques, including traditional supervised methods, deep-learning approaches, and large language models (LLMs). Our work aims to set a new standard for PII deduplication, paving the way for more accurate and secure solutions. We share our data publicly at this link - https://zenodo.org/records/13932202.