Dynamic Learning with Frequent New Product Launches: A Sequential Multinomial Logit Bandit Problem
Abstract
Motivated by the phenomenon that companies introduce new products to keep abreast with customers’ rapidly changing tastes, we consider a novel online learning setting where a profit-maximizing seller needs to learn customers’ preferences through offering recommendations, which may contain existing products and new products that are launched in the middle of a selling period. We propose a sequential multinomial logit (SMNL) model to characterize customers’ behavior when product recommendations are presented in tiers. For the offline version with known customers’ preferences, we propose a polynomial-time algorithm and characterize the properties of the optimal tiered product recommendation. For the online problem, we propose a learning algorithm and quantify its regret bound. Moreover, we extend the setting to incorporate a constraint which ensures every new product is learned to a given accuracy. Our results demonstrate the tier structure can be used to mitigate the risks associated with learning new products.
BibTeX
@InProceedings{pmlr-v97-cao19a,
title = {Dynamic Learning with Frequent New Product Launches: A Sequential Multinomial Logit Bandit Problem},
author = {Cao, Junyu and Sun, Wei},
booktitle = {Proceedings of the 36th International Conference on Machine Learning},
pages = {912--920},
year = {2019},
editor = {Chaudhuri, Kamalika and Salakhutdinov, Ruslan},
volume = {97},
series = {Proceedings of Machine Learning Research},
month = {09--15 Jun},
publisher = {PMLR},
pdf = {http://proceedings.mlr.press/v97/cao19a/cao19a.pdf},
url = {https://proceedings.mlr.press/v97/cao19a.html},
abstract = {Motivated by the phenomenon that companies introduce new products to keep abreast with customers’ rapidly changing tastes, we consider a novel online learning setting where a profit-maximizing seller needs to learn customers’ preferences through offering recommendations, which may contain existing products and new products that are launched in the middle of a selling period. We propose a sequential multinomial logit (SMNL) model to characterize customers’ behavior when product recommendations are presented in tiers. For the offline version with known customers’ preferences, we propose a polynomial-time algorithm and characterize the properties of the optimal tiered product recommendation. For the online problem, we propose a learning algorithm and quantify its regret bound. Moreover, we extend the setting to incorporate a constraint which ensures every new product is learned to a given accuracy. Our results demonstrate the tier structure can be used to mitigate the risks associated with learning new products.}
}