Continuous-Time Graph Learning for Cascade Popularity Prediction

Abstract

Information propagation on social networks could be modeled as cascades, and many efforts have been made to predict the future popularity of cascades. However, most of the existing research treats a cascade as an individual sequence. Actually, the cascades might be correlated with each other due to the shared users or similar topics. Moreover, the preferences of users and semantics of a cascade are usually continuously evolving over time. In this paper, we propose a continuous-time graph learning method for cascade popularity prediction, which first connects different cascades via a universal sequence of user-cascade and user-user interactions and then chronologically learns on the sequence by maintaining the dynamic states of users and cascades. Specifically, for each interaction, we present an evolution learning module to continuously update the dynamic states of the related users and cascade based on their currently encoded messages and previous dynamic states. We also devise a cascade representation learning component to embed the temporal information and structural information carried by the cascade. Experiments on real-world datasets demonstrate the superiority and rationality of our approach.