Causal Effects of Linguistic Properties
Reid Pryzant, Dallas Card, Dan Jurafsky, Victor Veitch, Dhanya Sridhar
Abstract
We consider the problem of using observational data to estimate the causal effects of linguistic properties. For example, does writing a complaint politely lead to a faster response time? How much will a positive product review increase sales? This paper addresses two technical challenges related to the problem before developing a practical method. First, we formalize the causal quantity of interest as the effect of a writer’s intent, and establish the assumptions necessary to identify this from observational data. Second, in practice, we only have access to noisy proxies for the linguistic properties of interest—e.g., predictions from classifiers and lexicons. We propose an estimator for this setting and prove that its bias is bounded when we perform an adjustment for the text. Based on these results, we introduce TextCause, an algorithm for estimating causal effects of linguistic properties. The method leverages (1) distant supervision to improve the quality of noisy proxies, and (2) a pre-trained language model (BERT) to adjust for the text. We show that the proposed method outperforms related approaches when estimating the effect of Amazon review sentiment on semi-simulated sales figures. Finally, we present an applied case study investigating the effects of complaint politeness on bureaucratic response times.
BibTeX
@inproceedings{pryzant-etal-2021-causal,
title = "Causal Effects of Linguistic Properties",
author = "Pryzant, Reid and
Card, Dallas and
Jurafsky, Dan and
Veitch, Victor and
Sridhar, Dhanya",
editor = "Toutanova, Kristina and
Rumshisky, Anna and
Zettlemoyer, Luke and
Hakkani-Tur, Dilek and
Beltagy, Iz and
Bethard, Steven and
Cotterell, Ryan and
Chakraborty, Tanmoy and
Zhou, Yichao",
booktitle = "Proceedings of the 2021 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies",
month = jun,
year = "2021",
address = "Online",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2021.naacl-main.323/",
doi = "10.18653/v1/2021.naacl-main.323",
pages = "4095--4109"
}