2021
BCORLE($\lambda$): An Offline Reinforcement Learning and Evaluation Framework for Coupons Allocation in E-commerce Market
NeurIPS 2021poster
Coupons allocation is an important tool for enterprises to increase the activity and loyalty of users on the e-commerce market. One fundamental problem related is how to allocate coupons within a fixed budget while maximizing users' retention on the e-commerce platform. The online e-commerce environ…