Meiyue Qin

Real-time Ad Retrieval via LLM-generative Commercial Intention for Sponsored Search Advertising

The integration of Large Language Models (LLMs) with retrieval systems has shown promising potential in retrieving documents (docs) or advertisements (ads) for a given query. Existing LLM-based retrieval methods generate numeric or content-based DocIDs to retrieve docs/ads. However, the one-to-few m