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Tianxi Li

4 accepted papers

2022

Incrementality Bidding via Reinforcement Learning under Mixed and Delayed Rewards

NeurIPS 2022accept

Incrementality, which measures the causal effect of showing an ad to a potential customer (e.g. a user in an internet platform) versus not, is a central object for advertisers in online advertising platforms. This paper investigates the problem of how an advertiser can learn to optimize the biddin…

Cited by 2SourcePDFScholar
2021

Diffusion Source Identification on Networks with Statistical Confidence

ICML 2021spotlight

Diffusion source identification on networks is a problem of fundamental importance in a broad class of applications, including controlling the spreading of rumors on social media, identifying a computer virus over cyber networks, or identifying the disease center during epidemiology. Though this pro…

Cited by 12SourcePDFScholar