5 accepted papers
Climate change communication on social media increasingly employs microtargeting strategies to effectively reach and influence specific demographic groups. This study presents a *post-hoc* analysis of microtargeting practices within climate campaigns by leveraging large language models (LLMs) to exa
The widespread use of social media has led to a surge in popularity for automated methods of analyzing public opinion. Supervised methods are adept at text categorization, yet the dynamic nature of social media discussions poses a continual challenge for these techniques due to the constant shifting…
We now live in a world where we can reach people directly through social media, without relying on traditional media such as television and radio. On the other hand, social media platforms collect vast amounts of data and create very specific profiles of different users through targeted advertising…
Experts across diverse disciplines are often interested in making sense of large text collections. Traditionally, this challenge is approached either by noisy unsupervised techniques such as topic models, or by following a manual theme discovery process. In this paper, we expand the definition of a…
The Covid-19 pandemic has led to infodemic of low quality information leading to poor health decisions. Combating the outcomes of this infodemic is not only a question of identifying false claims, but also reasoning about the decisions individuals make. In this work we propose a holistic analysis fr…