Yanru Guan

2 accepted papers

2026

On the Coordination of Value-Maximizing Bidders

Yanru Guan, Jiahao Zhang, Zhe Feng, Tao Lin

ICML 2026poster

While the auto-bidding literature predominantly considers independent bidding, we investigate the coordination problem among multiple auto-bidders in online advertising platforms. Two motivating scenarios are: collaborative bidding among multiple bidders managed by a third-party bidding agent, and s…

Cited by 0 Source ↗Scholar ↗

2026

Selling Data as a Digital Good with Scaling Valuations

Xiaotie Deng, Yanru Guan, Ningyuan Li, Zihe Wang, Jie Zhang

ICML 2026poster

We study mechanism design for selling data as a digital good when the value derived from training AI models follows a scaling law. The seller faces a linear cost when producing data, while the buyers benefit from additional data with diminishing returns as data volume increases. This departs from cl…

Cited by 0 Source ↗Scholar ↗