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Yizhu Wen

2 accepted papers

2026

Position: Generative Engine Optimization Creates Underexamined Risks, Governance Must Target Concentration, Disclosure, and Academic Blind Spots

ICML 2026poster

Large language model (LLM) answer engines are increasingly used for information seeking, shifting visibility from ranked lists to synthesized answers. This enables Generative Engine Optimization (GEO), which targets LLM answer engines' evidence pool and generation. We analyze the search engine optim…

Cited by 0SourceScholar
2025

Web Intellectual Property at Risk: Preventing Unauthorized Real-Time Retrieval by Large Language Models

EMNLP 2025

The protection of cyber Intellectual Property (IP) such as web content is an increasingly critical concern. The rise of large language models (LLMs) with online retrieval capabilities enables convenient access to information but often undermines the rights of original content creators. As users incr

Cited by 0SourcePDFScholar