3 accepted papers
The integration of Large Language Models (LLMs) into ad auctions for dynamic creative enhancement presents a paradigm shift, yet introduces significant computational costs disrupting traditional mechanism design. This paper provides a comprehensive game-theoretic and algorithmic framework for such L…
Coupon distribution is a critical marketing strategy used by online platforms to boost revenue and enhance user engagement. Regrettably, existing coupon distribution strategies fall far short of effectively leveraging the complex sequential interactions between platforms and users. This critical ove
Previous ad auctions predominantly relied on rule-based mechanisms, which selected winning advertisements (ads) at the ad-level and subsequently combined them into page views (PVs), leading to suboptimal allocations in multi-round auctions. This limitation stems from the significant computational bu…