3 accepted papers
The integration of Large Language Models (LLMs) into ad auctions for dynamic creative enhancement presents a paradigm shift, yet introduces significant computational costs disrupting traditional mechanism design. This paper provides a comprehensive game-theoretic and algorithmic framework for such L…
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e.g., Last-Click Mechanism (LCM) which always allocates the attribution to the platform with the latest report, lacking t…
Currently, e-commerce platforms integrate ads and organic content into a mixed list for users. While platforms seek to maximize profit from advertisers, organic items enhance user experience. To ensure long-term development, platforms aim to design mechanisms that optimize both revenue and user sati…