4 accepted papers
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e.g., Last-Click Mechanism (LCM) which always allocates the attribution to the platform with the latest report, lacking t…
In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, while organic items are selected by a recommendation system. These systems have distinct optimization objectives, creating…
Currently, e-commerce platforms integrate ads and organic content into a mixed list for users. While platforms seek to maximize profit from advertisers, organic items enhance user experience. To ensure long-term development, platforms aim to design mechanisms that optimize both revenue and user sati…
We investigate a two-stage competitive model involving multiple contests. In this model, each contest designer chooses two participants from a pool of candidate contestants and determines the biases. Contestants strategically distribute their efforts across various contests within their budget. We f…