2024
A Field Guide for Pacing Budget and ROS Constraints
Santiago R. Balseiro, Kshipra Bhawalkar, Zhe Feng, Haihao Lu, Vahab Mirrokni, Balasubramanian Sivan +1
ICML 2024poster
Budget pacing is a popular service that has been offered by major internet advertising platforms since their inception. In the past few years, autobidding products that provide real-time bidding as a service to advertisers have seen a prominent rise in adoption. A popular autobidding stategy is valu…