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Balasubramanian Sivan

6 accepted papers

2024

A Field Guide for Pacing Budget and ROS Constraints

ICML 2024poster

Budget pacing is a popular service that has been offered by major internet advertising platforms since their inception. In the past few years, autobidding products that provide real-time bidding as a service to advertisers have seen a prominent rise in adoption. A popular autobidding stategy is valu…

Cited by 4SourcePDFScholar
2023

Robust Budget Pacing with a Single Sample

ICML 2023oral

Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inherent non-stationarity in an advertiser's value and also competing advertisers' values over time, a commonly used approach is to learn a target expenditure…

Cited by 4SourcePDFScholar
2021

Jointly Learning Prices and Product Features

IJCAI 2021poster

Product Design is an important problem in marketing research where a firm tries to learn what features of a product are more valuable to consumers. We study this problem from the viewpoint of online learning: a firm repeatedly interacts with a buyer by choosing a product configuration as well as…

Cited by 1SourcePDFScholar
2021

Learning to Price Against a Moving Target

ICML 2021spotlight

In the Learning to Price setting, a seller posts prices over time with the goal of maximizing revenue while learning the buyer’s valuation. This problem is very well understood when values are stationary (fixed or iid). Here we study the problem where the buyer’s value is a moving target, i.e., they…

Cited by 7SourcePDFScholar