4 accepted papers
Recent Large Language Model–based approaches for clarifying visual design largely focus on selecting questions that better uncover user intent, but often overlook the cognitive burden imposed on users—i.e., the effort required to interpret and answer these questions—which is crucial for effective hu…
Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertis
Current keyword decision-making in sponsored search advertising relies on large static datasets, limiting automatic keyword setup and failing to adapt to real-time KPI metrics and product updates essential for effective advertising. In this paper, we propose On-the-fly Keyword Generation (OKG), an L…
Keyword decision in Sponsored Search Advertising is critical to the success of ad campaigns. While LLM-based methods offer automated keyword generation, they face three major limitations: reliance on large-scale query–keyword pair data, lack of online multi-objective performance monitoring and optim