6 accepted papers
Identifying factors that make ad text attractive is essential for advertising success. This study proposes AdParaphrase v2.0, a dataset for ad text paraphrasing, containing human preference data, to enable the analysis of the linguistic factors and to support the development of methods for generatin…
Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understand…
Recent advances in large language models (LLMs) enable effective in-context learning (ICL) with many-shot examples, but at the cost of high computational demand due to longer input tokens. To address this, we propose cheat-sheet ICL, which distills the information from many-shot ICL into a concise t
Learning better sentence embeddings leads to improved performance for natural language understanding tasks including semantic textual similarity (STS) and natural language inference (NLI). As prior studies leverage large-scale labeled NLI datasets for fine-tuning masked language models to yield sent…
In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges,…
Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A3) such as the price, product features, and quality. However, products and services exhi…