10 accepted papers
As the fluency of ad texts automatically generated by natural language generation technologies continues to improve, there is an increasing demand to assess the quality of these creatives in real-world setting.We propose **AdTEC**, the first public benchmark to evaluate ad texts from multiple perspe…
Web banner advertisements, which are placed on websites to guide users to a targeted landing page (LP), are still often selected manually because human preferences are important in selecting which ads to deliver. To automate this process, we propose a new benchmark, BannerBench, to evaluate the huma
Large language models possess general linguistic abilities but acquire language less efficiently than humans. This study proposes a method for integrating the developmental characteristics of working memory during the critical period, a stage when human language acquisition is particularly efficient…
Language learners encounter a wide range of grammar items across the beginner, intermediate, and advanced levels.To develop grammatical error correction (GEC) models effectively, it is crucial to identify which grammar items are easier or more challenging for models to correct. However, conventional…
Ad text generation is the task of creating compelling text from an advertising asset that describes products or services, such as a landing page. In advertising, diversity plays an important role in enhancing the effectiveness of an ad text, mitigating a phenomenon called “ad fatigue,” where users b…
In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges,…
Minimal-pair paradigm datasets have been used as benchmarks to evaluate the linguistic knowledge of models and provide an unsupervised method of acceptability judgment. The model performances are evaluated based on the percentage of minimal pairs in the MPP dataset where the model assigns a higher s…
Providing explanations for cloze questions in language assessment (LA) has been recognized as a valuable approach to enhancing the language proficiency of learners. However, there is a noticeable absence of dedicated tasks and datasets specifically designed for generating language learner explanati…
Neural Machine Translation (NMT) has shown drastic improvement in its quality when translating clean input, such as text from the news domain. However, existing studies suggest that NMT still struggles with certain kinds of input with considerable noise, such as User-Generated Contents (UGC) on the…
This paper presents performance measures for grammatical error correction which take into account the difficulty of error correction. To the best of our knowledge, no conventional measure has such functionality despite the fact that some errors are easy to correct and others are not. The main purpos…