3 accepted papers
A/B testing has become a gold standard for modern technological companies to conduct policy evaluation. Yet, its application to time series experiments, where treatments are sequentially assigned over time, remains challenging. Existing designs suffer from two limitations: (i) they do not fully leve…
Experimental design has emerged as a powerful approach for improving the sample efficiency of A/B testing, yet existing designs rely critically on correctly specified models. We study robust sequential experimental design under model misspecification and develop a unified framework that covers both …
This paper studies how to integrate historical control data with experimental data to enhance A/B testing, while addressing the distributional shift between historical and experimental datasets. We propose a pessimistic data integration method that combines two causal effect estimators constructed b…