Online Competitive Influence Maximization
Jinhang Zuo, Xutong Liu, Carlee Joe-Wong, John C. S. Lui, Wei Chen
Abstract
Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this paper, we introduce a new Online Competitive Influence Maximization (OCIM) problem, where two competing items (e.g., products, news stories) propagate in the same network and influence probabilities on edges are unknown. We adopt a combinatorial multi-armed bandit (CMAB) framework for OCIM, but unlike the non-competitive setting, the important monotonicity property (influence spread increases when influence probabilities on edges increase) no longer holds due to the competitive nature of propagation, which brings a significant new challenge to the problem. We provide a nontrivial proof showing that the Triggering Probability Modulated (TPM) condition for CMAB still holds in OCIM, which is instrumental for our proposed algorithms OCIM-TS and OCIM-OFU to achieve sublinear Bayesian and frequentist regret, respectively. We also design an OCIM-ETC algorithm that requires less feedback and easier offline computation, at the expense of a worse frequentist regret bound. Experimental evaluations demonstrate the effectiveness of our algorithms.
BibTeX
@InProceedings{pmlr-v151-zuo22a,
title = { Online Competitive Influence Maximization },
author = {Zuo, Jinhang and Liu, Xutong and Joe-Wong, Carlee and Lui, John C. S. and Chen, Wei},
booktitle = {Proceedings of The 25th International Conference on Artificial Intelligence and Statistics},
pages = {11472--11502},
year = {2022},
editor = {Camps-Valls, Gustau and Ruiz, Francisco J. R. and Valera, Isabel},
volume = {151},
series = {Proceedings of Machine Learning Research},
month = {28--30 Mar},
publisher = {PMLR},
pdf = {https://proceedings.mlr.press/v151/zuo22a/zuo22a.pdf},
url = {https://proceedings.mlr.press/v151/zuo22a.html},
abstract = { Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this paper, we introduce a new Online Competitive Influence Maximization (OCIM) problem, where two competing items (e.g., products, news stories) propagate in the same network and influence probabilities on edges are unknown. We adopt a combinatorial multi-armed bandit (CMAB) framework for OCIM, but unlike the non-competitive setting, the important monotonicity property (influence spread increases when influence probabilities on edges increase) no longer holds due to the competitive nature of propagation, which brings a significant new challenge to the problem. We provide a nontrivial proof showing that the Triggering Probability Modulated (TPM) condition for CMAB still holds in OCIM, which is instrumental for our proposed algorithms OCIM-TS and OCIM-OFU to achieve sublinear Bayesian and frequentist regret, respectively. We also design an OCIM-ETC algorithm that requires less feedback and easier offline computation, at the expense of a worse frequentist regret bound. Experimental evaluations demonstrate the effectiveness of our algorithms. }
}