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Changcheng Li

2 accepted papers

2024

Optimal Auction Design with User Coupons in Advertising Systems

IJCAI 2024poster

Online advertising is a major revenue source for most Internet companies. The advertising opportunities are usually sold to advertisers through auctions that take into account the bids of the advertisers and the click-through rates (CTRs) and the conversion rates (CVRs) of the users. Standard auctio…

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