Zhikang Fan — accepted AI-conference papers

2024

Optimal Auction Design with User Coupons in Advertising Systems

Xiaodong Liu, Zhikang Fan, Yiming Ding, Yuan Guo, Lihua Zhang, Changcheng Li +3

IJCAI 2024poster

Online advertising is a major revenue source for most Internet companies. The advertising opportunities are usually sold to advertisers through auctions that take into account the bids of the advertisers and the click-through rates (CTRs) and the conversion rates (CVRs) of the users. Standard auctio…

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2023

Revenue Maximization Mechanisms for an Uninformed Mediator with Communication Abilities

Zhikang Fan, Weiran Shen

IJCAI 2023poster

Consider a market where a seller owns an item for sale and a buyer wants to purchase it. Each player has private information, known as their type. It can be costly and difficult for the players to reach an agreement through direct communication. However, with a mediator as a trusted third party, bot…

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