6 accepted papers
Notification dispatch plays a critical role in large-scale user engagement, involving complex trade-offs across notification timing, presentation style, multiple outcomes, and constraints. In this paper, we formulate it as a constrained optimization over bundle treatments that jointly specify timing…
In online platforms, incentives (\textit{e.g}., discounts, coupons) are used to boost user engagement and revenue. Uplift modeling methods are developed to estimate user responses from observational data, often incorporating distribution balancing to address selection bias. However, these methods ar…
Uplift modeling is crucial for identifying individuals likely to respond to a treatment in applications like marketing and customer retention, but evaluating these models is challenging due to the inaccessibility of counterfactual outcomes in real-world settings. In this paper, we identify a fundame…
Resulting from non-random sample selection caused by both the treatment and outcome, collider bias poses a unique challenge to treatment effect estimation using observational data whose distribution differs from that of the target population. In this paper, we rethink collider bias from an out-of-di…
Estimating the individuals' potential response to varying treatment doses is crucial for decision-making in areas such as precision medicine and management science. Most recent studies predict counterfactual outcomes by learning a covariate representation that is independent of the treatment variabl…
The advent of the big data era brought new opportunities and challenges to draw treatment effect in data fusion, that is, a mixed dataset collected from multiple sources (each source with an independent treatment assignment mechanism). Due to possibly omitted source labels and unmeasured confounders…