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Pingzhong Tang

10 accepted papers

2024

Simultaneous Optimization of Bid Shading and Internal Auction for Demand-Side Platforms

AAAI 2024technical

Online advertising has been one of the most important sources for industry's growth, where the demand-side platforms (DSP) play an important role via bidding to the ad exchanges on behalf of their advertiser clients. Since more and more ad exchanges have shifted from second to first price auctions,…

Cited by 2SourcePDFScholar
2024

Vulnerabilities of Single-Round Incentive Compatibility in Auto-bidding: Theory and Evidence from ROI-Constrained Online Advertising Markets

IJCAI 2024poster

Most of the work in the auction design literature assumes that bidders behave rationally based on the information available for every individual auction, and the revelation principle enables designers to restrict their efforts to incentive compatible (IC) mechanisms. However, in today’s online adver…

Cited by 10SourcePDFScholar
2023

Conservative Offline Policy Adaptation in Multi-Agent Games

NeurIPS 2023poster

Prior research on policy adaptation in multi-agent games has often relied on online interaction with the target agent in training, which can be expensive and impractical in real-world scenarios. Inspired by recent progress in offline reinforcement learn- ing, this paper studies offline policy adapta…

Cited by 2SourcePDFScholar
2022

A competitive analysis of online failure-aware assignment

UAI 2022poster

Motivated by a new generation of Internet advertising that has emerged in the live streaming e-commerce markets (e.g., Tiktok) over the past five years, we study a variant of online bipartite matching problem: advertisers send ad requests to influencers (aka, key opinion leaders) on a social media p…

Cited by 1SourcePDFScholar
2022

Optimal Anonymous Independent Reward Scheme Design

IJCAI 2022poster

We consider designing reward schemes that incentivize agents to create high-quality content (e.g., videos, images, text, ideas). The problem is at the center of a real-world application where the goal is to optimize the overall quality of generated content on user-generated content platforms. We foc…

Cited by 2SourcePDFScholar
2022

Safe Opponent-Exploitation Subgame Refinement

NeurIPS 2022accept

In zero-sum games, an NE strategy tends to be overly conservative confronted with opponents of limited rationality, because it does not actively exploit their weaknesses. From another perspective, best responding to an estimated opponent model is vulnerable to estimation errors and lacks safety guar…

Cited by 9SourcePDFScholar