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Changping Peng

6 accepted papers

2026

iFusion: Integrating Dynamic Interest Streams via Diffusion Model for Click-Through Rate Prediction

ICLR 2026poster

Click-through rate (CTR) prediction is crucial for recommendation systems and online advertising, relying heavily on effective user behavior modeling. While existing methods separately refine long-term and short-term interest representations, the fusion of these behaviors remains a critical yet unde…

Cited by 0SourceScholar
2025

Rethinking Cross-Subject Data Splitting for Brain-to-Text Decoding

EMNLP 2025

Recent major milestones have successfully reconstructed natural language from non-invasive brain signals (e.g. functional Magnetic Resonance Imaging (fMRI) and Electroencephalogram (EEG)) across subjects. However, we find current dataset splitting strategies for cross-subject brain-to-text decoding

Cited by 0SourcePDFScholar
2024

Generalize for Future: Slow and Fast Trajectory Learning for CTR Prediction

AAAI 2024technical

Deep neural networks (DNNs) have achieved significant advancements in click-through rate (CTR) prediction by demonstrating strong generalization on training data. However, in real-world scenarios, the assumption of independent and identically distributed (i.i.d.) conditions, which is fundamental to…

Cited by 0SourcePDFScholar
2024

Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems

AAAI 2024technical

Creativity is the heart and soul of advertising services. Effective creatives can create a win-win scenario: advertisers each target users and achieve marketing objectives more effectively, users more quickly find products of interest, and platforms generate more advertising revenue. With the advent…

Cited by 2SourcePDFScholar
2023

Blending Advertising with Organic Content in E-commerce via Virtual Bids

AAAI 2023technical

It has become increasingly common that sponsored content (i.e., paid ads) and non-sponsored content are jointly displayed to users, especially on e-commerce platforms. Thus, both of these contents may interact together to influence their engagement behaviors. In general, sponsored content helps bran…

Cited by 7SourcePDFScholar