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Changping Peng

6 accepted papers

2026

iFusion: Integrating Dynamic Interest Streams via Diffusion Model for Click-Through Rate Prediction

ICLR 2026poster

Click-through rate (CTR) prediction is crucial for recommendation systems and online advertising, relying heavily on effective user behavior modeling. While existing methods separately refine long-term and short-term interest representations, the fusion of these behaviors remains a critical yet unde…

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2025

Rethinking Cross-Subject Data Splitting for Brain-to-Text Decoding

EMNLP 2025

Recent major milestones have successfully reconstructed natural language from non-invasive brain signals (e.g. functional Magnetic Resonance Imaging (fMRI) and Electroencephalogram (EEG)) across subjects. However, we find current dataset splitting strategies for cross-subject brain-to-text decoding

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2024

Generalize for Future: Slow and Fast Trajectory Learning for CTR Prediction

AAAI 2024technical

Deep neural networks (DNNs) have achieved significant advancements in click-through rate (CTR) prediction by demonstrating strong generalization on training data. However, in real-world scenarios, the assumption of independent and identically distributed (i.i.d.) conditions, which is fundamental to…

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2024

Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems

AAAI 2024technical

Creativity is the heart and soul of advertising services. Effective creatives can create a win-win scenario: advertisers each target users and achieve marketing objectives more effectively, users more quickly find products of interest, and platforms generate more advertising revenue. With the advent…

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2023

Blending Advertising with Organic Content in E-commerce via Virtual Bids

AAAI 2023technical

It has become increasingly common that sponsored content (i.e., paid ads) and non-sponsored content are jointly displayed to users, especially on e-commerce platforms. Thus, both of these contents may interact together to influence their engagement behaviors. In general, sponsored content helps bran…

Cited by 7Source ↗PDF ↗Scholar ↗