7 accepted papers
Ensemble learning is a practical family of methods for uncertainty modeling, particularly useful for sequential decision-making problems like recommendation systems and reinforcement learning tasks. The posterior on likelihood parameters is approximated by sampling an ensemble member from a predeter…
Click-through rate (CTR) prediction is crucial for recommendation systems and online advertising, relying heavily on effective user behavior modeling. While existing methods separately refine long-term and short-term interest representations, the fusion of these behaviors remains a critical yet unde…
The state-of-the-art methods for e-commerce product background generation suffer from the inefficiency of designing product-wise prompts when scaling up the production, as well as the ineffectiveness of describing fine-grained styles when customizing personalized backgrounds for some specific brands…
Deep neural networks (DNNs) have achieved significant advancements in click-through rate (CTR) prediction by demonstrating strong generalization on training data. However, in real-world scenarios, the assumption of independent and identically distributed (i.i.d.) conditions, which is fundamental to…
Creativity is the heart and soul of advertising services. Effective creatives can create a win-win scenario: advertisers each target users and achieve marketing objectives more effectively, users more quickly find products of interest, and platforms generate more advertising revenue. With the advent…
"In the e-commerce realm, compelling advertising images are pivotal for attracting customer attention. While generative models automate image generation, they often produce substandard images that may mislead customers and require significant labor costs to inspect. This paper delves into increasing…
It has become increasingly common that sponsored content (i.e., paid ads) and non-sponsored content are jointly displayed to users, especially on e-commerce platforms. Thus, both of these contents may interact together to influence their engagement behaviors. In general, sponsored content helps bran…